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Wednesday, June 10, 2009

Newspapers Can Be Saved

Editors and ad sales departments must promote themselves and their papers in new ways.

Newspapers are suffering financially. Many question their fate. I believe newspapers can be saved if management and editors are willing to change long-held views about the way they run their business and promote their product.
 

Monday, April 13, 2009

McClatchy will make $200mln from digital this year

...At McClatchy, 15% of our advertising revenue today comes from online. McClatchy, a company founded before the advent of electric lights, will generate nearly $200 million dollars in digital revenue this year at a higher profit margin than our print business.

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Thursday, April 09, 2009

Video Surges On Newspaper Sites

Newspapers across the country may be scaling back to survive, but online video appears to be one area where they are expanding aggressively. An analysis of 187 U.S. newspaper Web sites by Web video provider Brightcove shows a surge in their video-related activity last year.

 

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FCC's McDowell: Cross-Ownership Could Save Newspapers

Robert McDowell, one of five commissioners on the Federal Communications Commission, wrote a letter urging the Third Circuit Court of Appeals in Philadelphia to expedite a legal decision regarding a challenge to new media cross-ownership rules approved by the FCC in December 2007. McDowell noted the growing number of newspapers on the brink of financial collapse, suggesting that broadcasters might rescue some beleaguered dailies.

 

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Friday, March 27, 2009

Do Some Good: Create Newspaper Ads

For our own self-interest -- and for the common good -- we need to start paying attention to newspapers again.

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Thursday, March 26, 2009

U.S. law chief open to antitrust aid for newspapers

By Randall Mikkelsen

WASHINGTON (Reuters) - U.S. Attorney General Eric Holder said on Wednesday preserving a healthy newspaper industry was important and he was open to adjusting antitrust policy if it could help.


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Wednesday, March 18, 2009

The Online Experiments That Could Help Newspapers

A venture by The Bakersfield Californian is one of many ways newspapers are trying to generate new revenue

The Bakersfield Californian is an anomaly in the newspaper business. While other papers are shutting their doors and filing for bankruptcy, it's expanding...
 

Friday, March 06, 2009

Community newspapers report 4th quarter results, continue to outperform industry

Community newspapers were impacted by the challenging economy but in a much smaller way than the industry in general, according to fourth quarter 2008 financial data collected by the trade associations Suburban Newspapers of America (SNA) and National Newspaper Association (NNA). The SNA/NNA fourth quarter financial reporting group reports total advertising revenue at $428.7 million, a 6.6 percent decline from the same quarter in 2007. As a point of comparison, Glennco Consulting Group estimates an overall industry decline in fourth quarter advertising expenditures of 21 percent and many large companies have reported declines in excess of 20 percent.

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Friday, February 27, 2009

Requiem for newspapers masks opportunities

Commentary: Threat to great names will spur faster innovation

By David Callaway, MarketWatch

SAN FRANCISCO (MarketWatch) -- An earnest young man just out of college called me this week to ask, in all sincerity, how to get a job as a writer these days.

I suggested that Timothy Geithner badly needs a speechwriter. But aside from joining the Treasury Department to make his fortune skimming bailout money, it might perhaps be better to slip back into the campus ratskeller for another year or two.
 

Tuesday, February 03, 2009

Community newspapers announce third quarter financial results

Encouraging trends further differentiate the community segment from the metro dailies

Community newspapers continue to experience only a slight downturn in advertising revenues, contrary to industry-wide reported trends, according to third quarter 2008 financial data collected by the trade associations


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