Innovations Could Still Allow Them to Reverse Their Fortunes
By Randy Siegel
NEW YORK (AdAge.com) -- According to the pundits and prognosticators, newspapers are in a death spiral and doomed to extinction, just like the dinosaurs.
But what if these wags are wrong? What if newspaper companies reinvent themselves, innovate aggressively and discover new ways to increase revenue and market share? What if -- to paraphrase Mark Twain, who once read his own premature obituary -- reports of the death of newspapers are greatly exaggerated?
