On The Record - Newspaper Industry News

Newspaper Ads Help Drive Consumers to the Web

Here is an article that points out how an ad in the newspaper drives traffic to the web.

Some 44 percent of people who saw a product or service advertised in a newspaper in the past month researched it - and two-thirds (67 percent) of that group went online to find more information (see chart), according to a Google-commissioned survey from Clark, Martire & Bartolomeo, writes MarketingCharts.

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American Newspapers and the Internet: Threat or Opportunity?

Here is a great article that I found that discusses how the internet may be helping newspapers recover their readers rather than hurting them...

We have recently completed the 2007 study of America's top 100 newspaper websites, entitled "American Newspapers and the Internet; Threat or Opportunity?". As the newspaper industry continues to suffer declines in readership and circulation, using the Internet to expand a newspaper's reach is becoming more and more important. While many industry experts fear that the Internet will spell the end of newspapers as we know them, our team here at TBG feels that the Internet presents newspapers with a unique opportunity to make up for lost circulation and readership.

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Newspapers: Good News Online, Bad News Overall

by Erik Sass, Wednesday, Jul 30, 2008 8:01 AM ET

Newspapers' Web sites continue to grow--with the number of unique visitors increasing 12.2% in the second quarter compared to the same period last year, according to the Newspaper Association of America, which pegged it at 66.4 million people. That's over 40% of all Internet users in the United States. The problem? Newspapers can't monetize their online traffic near the level necessary to offset ongoing print losses.

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Study: Newspaper Web Sites Underutilized

A survey by the Readership Institute at Northwestern University found that newspaper Web sites don't have as much traffic as expected.

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INTERNET OPPORTUNITY KNOCKING ON THE NEWSPAPER DOOR

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*requires Adobe Reader

Exclusive Traffic Report: Top News Outlets on the Web for May

Editor & Publisher
By Jennifer Saba

NEW YORK Several newspaper networks surpassed Google News in netting more "unique" traffic in May, according to new data from Nielsen Online.

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National Newspaper Association Online Advertising Network Survey

The NNA is asking community newspapers to provide information about their online advertising capabilities.  If you’re a publisher or Sales Manager, this may be worth looking into… 

The National Newspaper Association is conducting a membership survey to assess interest in, and readiness for, participation in online advertising campaigns delivered to newspapers via a network of NNA members websites. Your participation will help a special Task Force created by the NNA board to research avenues for our members to better attract national advertising on newspaper websites.

Click here for the survey...